3. USE LOYALTY CARDS
They work. Handing a customer a fully stamped up or nearly fully stamped up card, so on their second or third visit they get a free coffee is a great way to acquire customers and periodically giving loyal customers something for free builds loyalty and repeat business.
The average transaction is one of the most important sales figures to focus on. Upselling in a polite and engaging way can improve the customer experience and generate maximum value from every transaction which is key for a successful coffee business. Keep up with food trends and offer quality coffee accompaniments. Patisserie-style bakery items, cakes, muffins, bagels etc are a given but also think about hot and cold food options and display all your products with care in and around your counter area and point of sale.
5. DONT OFFER TOO MUCH CHOICE
You need to have options in each area to give the best chance for multi-item sales but lots of choice leads to indecision and hesitation and makes a multi-item sale less likely. You have to tick the box for each area – hot food, cold food cakes etc but it’s better to offer 2 or 3 really good quality options in each area and positively sell them. Every additional product you stock needs to be QC’d and stock rotated and the more options you have the more chance there is for waste which is not just lost revenue its cost.
6. GET MARKET TRACTION
The coffee industry is super competitive and new business owners often make the mistake of not investing in a clear marketing strategy. Getting customers to try you out is the first and maybe the most important step, so put up “Opening soon” or “Coming soon” signage as far in advance of opening that you can. Network – join the local chamber of commerce, be visible in the community – provide catering for high profile events in the area free of charge or at a cost neutral rate – have a launch day where every single item is £1 – budget for this in your setup costs, don’t just rely on funds from your ongoing sales to do it.