Social media for coffee shops
It’s a given that most coffee shop owners will have social media accounts ranging from Instagram, Twitter, Facebook, Snapchat and more. But how many are utilising their online presence to their biggest advantage? It’s highly likely that you don’t need much convincing to amp up your coffee shop social media presence (otherwise you wouldn’t be reading this!) – but if you do, take note of The Shed at Dulwich. ‘Owner’ Oobah Butler was able to fool lots of customers into believing the shed he lived in and served Iceland meals was a Michelin-star deserving restaurant with the help of lots of fake reviews. Whilst we don’t advocate you lying to increase your popularity, Butler gives us the perfect example of what you can achieve online. Imagine what you can attain by being honest!
We’ve rounded up our top tips on how to harness your online power to attract new coffee loving customers on social media. All of these tips can be implemented on most social media platforms – but we recommend focussing on one or two platforms (such as Instagram and Facebook) that you can put all your efforts in.